Rooted in Thai. Refined for the world.
Your story, your heritage, your Thai soul. Let's turn all of that into a brand so beautiful and so you that Western clients can't help but notice and pay for it properly.
Here's something nobody ever tells Thai business owners:
Your roots aren't holding you back. They're your biggest selling point.
More You
More Premium
More Money
You work so hard. So why does it feel like nobody can see it?
You blend in when you should stand out
01
Everyone's fighting for the same customers, dropping prices just to stay in the game. Your business deserves way better than that.
You're worth more than what you charge
02
It's not your skill and it's not your quality — it's your brand. When it doesn't show what you actually deliver, clients just don't see it. And that's not fair.
You're guessing what Western clients want
03
So you copy what others do, tweak things, try again. Still feel like something's off. It's draining — and it doesn't have to be this way.
It's not you.
It's never been you.
Your food is incredible. Your massage changes people. Your craft is genuinely special. What's missing is a brand that actually shows the world what you're worth — in a language that Western clients understand and trust.
Meet the Founder
Namfon
Napaschon T.
Hi, I'm Namfon, a Thai girl born in Chiang Mai, raised in Khon Kaen and Bangkok, now living in Amsterdam with my husband and two little ones. 🌿
I spent almost ten years working with international clients across consulting, legal, and business environments. And somewhere in all of that, something clicked: I started seeing the world through two sets of eyes at once. Thai and Western. What makes something beautiful to us and what makes Western clients stop, trust, and open their wallets. I understand both.
Design has always been my thing, even when I was doing everything else. I'd build websites for fun. Create brands for friends. Redesign things just because I couldn't help myself. It took me thirty years to realize that what felt effortless to me was actually rare. So here I am finally doing the work I was always meant to do. Building brands that are proudly, beautifully, and profitably Thai.
“I'm not just your designer. I'm the bridge between your Thai soul and your Western market and I know both sides well enough to make the crossing actually work.”
There's a version of your brand that stops people in their tracks.
One that makes Western clients feel like they've found something rare — something worth paying properly for. That's what we build together. Starting from the most powerful thing you already have: your story and your roots.
Thai massage shop, Amsterdam
— Generic logo, no visual identity
— Pricing at €55/session to compete
— Lost in a sea of "Asian wellness"
— No consistent brand anywhere
— Customers choosing cheaper alternatives
Before RAAK
Lanna-rooted premium spa identity
€110/session— doubled pricing with confidence
Waiting list— no more quiet weeks
Unmistakable— Lanna aesthetic, Western premium feel
Consistent everywhere— website, social, interior
Clients choose them— at any price, every time
After RAAK
Elegant
•
Elevate
•
Premium
•
Unique
•
Authentic
Elegant • Elevate • Premium • Unique • Authentic
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Project 1
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Project 2
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Project 3
Our Services
Brand Strategy & Direction
Before anything grows, a seed must be planted with intention. This is your strategy — the clarity and direction your brand needs before anything is designed.
What you receive
90-min Brand Discovery Session
Cultural Narrative Strategy Document
Regional or Customized Thai Theme Direction
2 Visual Mood Board Directions
Color & Typography Direction
Brand Voice Guide
Western Market Pricing Recommendation
7 business days · Beautifully designed PDF
Complete Brand Identity
The roots hold everything. This is the complete visual identity rooted in your Thai heritage — refined, premium, ready to raise your prices immediately.
Everything in MALET, plus
Complete Logo Suite (5 variations)
Color Palette System with codes
Typography System with hierarchy
Cultural Brand Pattern / Texture
Brand Style Guide PDF (your brand bible)
Social Media Template Pack (Canva)
Business Card + Email Signature
21 business days · All files + Canva Kit · 2 revisions
Brand Identity + Website
The full transformation. Strategy, identity, and a premium website that converts Western clients — all cohesive, all rooted, all working to make you more money.
Everything in RAAK, plus
Website Design & Build (up to 6 pages)
Mobile-optimized, brand-aligned throughout
Booking integration + Contact form
Basic SEO + Google Analytics
Social media profile setup
30-day post-launch support
Optional: Webshop + payments (+€500)
35–42 business days · Live website · 2 revisions
Not sure where to start?
That's completely fine — most people aren't when they first reach out. Just drop me a message and we'll have a proper chat. Thirty minutes, no sales pitch, and I'll tell you honestly what I think your brand needs. Sometimes that's one of my packages. Sometimes it's a few smaller things. Either way, you'll leave the call knowing exactly where to go next.
Come Say Hi
Behind the scenes, brand transformations in progress, and the occasional glimpse of Amsterdam life, follow along on Instagram and TikTok. 🌿
